The Most Frequently Visited Webpage

As we prepare to roll out our new website, http://www.continentalvan.com/ , we did quite a bit of research on what content to roll over from our old website. How did people use our old website to get information or eventually contact us?

Because of our specialty services, we assumed that the content-rich pages related to Moving to Alaska or Local Moving, would certainly be the most frequently visited. What came as a total surprise was that these pages were way down the list. The second most frequently visited page was the Frequently Asked Questions page.

This is what I call a big "Duh!"

Once you know this, it becomes obvious why it is visited. People go to websites to research information about the products or services that they are considering purchasing. Duh.

I recently purchased a high end camcorder for creating video content on the new site. I am no techno-wizard; I'm just a self taught marketing dude with a decent ability to learn from my mistakes. I'm sure that as I learn video editing software, I will make plenty.

Anyhow, back to the story- I had to contact a company to verify that my hardware would be compatible with the rest of the junk that I was ordering. My greatest fear was that I would come across like an idiot. If they asked if my camera was an 84x or an 86XE, I would be clueless. Certainly anyone who was buying this camcorder would know the difference!

Well, the guy on the other end of the phone (yes phone. I risked the idiot label), was really nice, and didn't make me feel like a total loser. In fact, I actually came across pretty well. I think he actually assumed that I knew what I was doing. GOLDEN DAY!

So the message for me from this exercise is that I am going to build out the FAQ section to cover as much information as possible.We are going to have Live Chat, and build content to make sure that people know that we are easy to work with.